It‘s helpful to set SMART objectives as it keeps all of us on the same page and moving in the same direction. That is to say; objectives that are specific, measurable, achievable, relevant and time bound.
With this in mind, what are your top 5 business needs of your new website? For example: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months.